In this banner I was trying to convey the message that my airline Aotearoa was the best option and seeing how layout changed my opinion on the advertisment and worked worked well and what didn't.
the banner was simply put together as often when viewing random webpages you will see a pretty blank and plain logo/brand banner which is often to related to site you're on and is intriquing enough for you to want to click on it.
My final and chosen banner is this one. The message I wanted to get across was that this is a great airline, look how relaxing, peaceful and beautiful or plan journeys are and it's cheap! i decided to keep the airline logo and name out of it and simply let the hyperlinks (hypothetically) do there work.
This banner is another twist on the previous one, I played around with various slogans to try and get one that works well.
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