As part of the branding project you have to make an
icon, logo or image that can represent your company
simply and quickly. In my research I looked at things
from each nation, country and culture and for
New Zealand nothing stood out more than the Kiwi.
Initial logo ideas.
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I began playing around with the idea of a Kiwi logo, looking at various images of Kiwi's
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Throughout the development stage i was tweaking the body to try and make it smoother whilst seeing what colour schemes worked.
Text experiments.
After trying numerous fonts, typefaces, layouts and font sizes I finally came upon the right font and started to put it together but something was missing so I added in shell icon t the logo and thought it worked so well that I'd also include it in the type as well.
Finished logo design, chosen colours that stand out, easily recognizable and be transferred to multiple platforms and backgrounds without getting too lost.
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